The Toughest Objection You Will Ever Encounter.

We are often asked one unsettling question from students in our programs. What is the toughest objection for salespeople to overcome? Even though you may have presented the perfect solution to your customer, sometimes they still throw objections at you!

What is the toughest objection a salesperson encounters? Could it be one of the following?

  • We don’t have the budget.
  • Your price is too high.
  • We need time to think about it.
  • We are already working with vendor X.
  • Company Y has this same solution for less money.
  • There is too much going on now to make a change.
  • We are doing great now, they don’t really see the need.
  • Our team does not see the return on investment.

Which one do you think is the hardest objection to handle? If we could hear your thoughts, each of you would have a different answer. Why? The hardest objection to handle is the one you believe to be true yourself! If you believe an objection is true, then you will struggle to convince your prospects or customers otherwise. So, look at this list. Add to it. Then, rank the objections from the most difficult to the easiest. Focus on why the difficult ones are the most difficult. Work first to overcome the objections for yourself, then you will be better prepared to address the concerns and perceived risks of your customers.