Selling In The Digital Age

 

Unleash The Power of the Internet

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Objectives
    • Effectively use the power of the Internet to find prospects with social networks, search engines, directories, blogs and twitter.
    • Locate and develop pre-qualified prospects into customers using the vast resources of the Internet. Interact with and retain current customers. Build and foster ongoing customer relationships.
Course Synopsis
Social Networks are not games anymore. Think about it. What do you do first when you want to buy something? Do you call a sales person or research it on the Internet? Time has come when a URL is just as important as a phone number. The world is not changing. It has changed and it continues to change. Selling in the Digital Age will help your sales people maximize the power of the Internet, stay ahead of the curve, and ahead of your competition.
Topics Covered
Search Engines
How to get the most out of them.
Social Networks
How they work and how they help you sell.
LinkedIn
Make the most with this business networking juggernaut.
Twitter
It really can help you sell and become more knowledgeable about your industry.
Directories
Find the right people and information, fast.
E-mail Campaigns
Properly use e-mail to help your customers buy.
Blogs
Become known as an industry expert.
Your Personal Brand
Build a unique online reputation that generates inbound business.
Program Length
Two days
Class Size
Minimum of 6 and maximum of 18 participants. Student to Instructor Ratio = 6 to 1
Structure
Theory
7.75 hours
Interactive Workshops
6.50 hours
Personal Feedback
Unlimited
Course Agenda
First Day

Locate and Develop Prospects and Customers

8:00

8:45

Introduction and Assessment

8:45

9:15

Methods for maximizing the power of the Internet

9:15

11:15

Search Engines – Find what you need to succeed

11:15

12:15

Directories What’s available and how to use it.

12:15

1:30

Lunch

1:30

3:30

Using social networks to find and develop prospects

3:30

4:00

Additional resources and trends

4:00

Wrapping up – Individual training and workshops
Second Day

Strengthen Ongoing Customer Relationships

8:00

9:00

Review

9:00

11:00

Blogging – How can it help you sell? Should you do it?

11:00

12:30

Your personal brand. How do your customers see you?

12:30

1:45

Lunch

1:45

2:30

Staying in touch with Twitter—It’s true strength.

2:30

3:15

Youtube can help you sell.

3:15

3:45

Staying in touch with e-mail

3:45

4:30

Etiquette on the Net—Some Do’s and Don’ts

4:30

5:00

Pulling it all together with a sales oriented home page.

5:00

5:15

Course Summary, Trends and how to stay informed.

5:15

Optional Workshop
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See our public course schedule for locations and dates.

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