Prospecting

Getting The Appointment

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Objective
  • Create a new mindset for appointment prospecting
  • Develop unique sales statements
  • Set goals
  • Gain more appointments
Course Synopsis

This course focuses on the true first step of the sales process – getting the appointment. Most salespeople recognize the importance of keeping the top of the sales funnel full of new opportunities. However, they shy away from prospecting and cold calling. Attendees gain new perspectives on contacting prospects, building, and developing specific positioning statements, and setting meaningful goals to help ensure appointment success.

This course is highly interactive. Attendees arrive with a list of twenty-five companies including phone numbers, within their territory, to call/prospect. They practice the statement methodology by making two live recorded phone calls to these prospects. The calls are reviewed and discussed by Sales Concepts instructors.

Topics Covered
  • The search for appointments and the sales process
  • Overcoming negative perceptions about cold calling
  • Identifying specific reasons prospects should buy
  • Developing and refining positioning statements
  • Setting goals and prospecting
  • Practice making actual prospecting calls
Program Length
One day of experiential training from 8:00 AM to 5:00 PM
Class Size
Maximum of 24 participants. Student to Instructor Ratio = 4 to 1
Course Agenda
8:00
9:30
Introduction
9:30
10:00
Create a Prospecting Habit and Qualifying Prospects
10:00
10:30
Break
10:30
10:45
Timber – Eight Week Prospecting System
10:45
12:15
Develop Eight Statements
12:15
1:30
Lunch
1:30
2:00
Practice Statements
2:00
3:00
Call Instructors with Statements (Recorded)
3:00
4:45
Call to Prospects and Review (Recorded)
4:45
5:00
Course Summary

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