Are You Selling Like It’s 1999?
Back in the day, salesmen (Yes, that’s not politically correct; that’s the point. Stay with us.) would pack their wares on the back of a burro (donkey or cart, etc.) and go see their prospects. If it wasn’t on the burro’s back, it couldn’t get sold. Pretty inefficient for sure!
In today’s digital age, such an environment seems more like a Saturday morning cartoon from the 1970’s than anything we can relate to in 2016. Yet, some sales professionals (Doesn’t that sound better?) are still pursuing their fortune very much like they did in the dark ages, uninformed and unenlightened. Information has always been the source of power and success.
Someone once said, “It’s better to have a little information ahead of time than to have all of it afterward.” There used to be a good excuse for not being informed; there really was no efficient means of doing so. Even with the Internet, many hours have been wasted ineffectively searching for information.
With the advent of the Internet, and specifically Social Media, there is no excuse for not being well informed, ahead of time. Every single principle of connectivity in sales is made better by the use of the Internet and social media as a valuable selling tool for the individual. We are not talking about corporate use; we are talking about individual sales professionals maximizing their effectiveness on behalf of their customers and not having to wait on someone else to handle it for them. Even today, too many salespeople still view the Internet as the home of Facebook or games and fail to take advantage of its full potential as a selling and prospecting tool.
One of the most perplexing and enduring questions continuously haunting sales professionals is; how do I stay in touch with customers without being a pest?
Most business professionals today would agree that any sales professional not fully embracing the Internet and Social Media risks being uninformed or becoming obsolete. The trouble is that most sales professionals believe they are using the majority of the Internet, when in reality they are using only a tiny fraction of what is available. How do you know if you are using all that is available to you? How do you know if you are using it as effectively and efficiently as possible? It’s difficult to know what you don’t know. Why not have pertinent information find you?
Attend Selling In The Digital Age to ensure you are making the most out of all the Internet and Social Media have to offer.Back in the day, salesmen (Yes, that’s not politically correct; that’s the point. Stay with me.) would pack their wares on the back of a burro (donkey or cart, etc.) and go see their prospects. If it wasn’t on the burro’s back, it couldn’t get sold. Pretty inefficient for sure!
In today’s digital age, such an environment seems more like a Saturday morning cartoon from the 1970’s than anything we can relate to in 2016. Yet, some sales professionals (Doesn’t that sound better?) are still pursuing their fortune very much like they did in the dark ages, uninformed and unenlightened. Information has always been the source of power and success.
Potato Chips
Someone once said, “It’s better to have a little information ahead of time than to have all of it afterward.” There used to be a good excuse for not being informed; there really was no efficient means of doing so. Even with the Internet, many hours have been wasted ineffectively searching for information.
With the advent of the Internet, and specifically Social Media, there is no excuse for not being fully informed, ahead of time. Every single principle of connectivity in sales is made better by the use of the Internet and social media as a valuable selling tool for the individual. We are not talking about corporate use; we are talking about individual sales professionals maximizing their effectiveness on behalf of their customers and not having to wait on someone else to handle it for them. Even today, too many salespeople still view the Internet as the home of Facebook or games and fail to take advantage of its full potential as a selling tool.
One of the most perplexing and enduring questions continuously haunting sales professionals is; how do I stay in touch with customers without being a pest?
Most business professionals today would agree that any sales professional not fully embracing the Internet and Social Media risks being uninformed or becoming obsolete. The trouble is that most sales professionals believe they are using the majority of the Internet, when in reality they are using only a tiny fraction of what is available. How do you know if you are using all that is available to you? How do you know if you are using it as effectively and efficiently as possible? It’s difficult to know what you don’t know. Why not have pertinent information find you?
Attend Selling In The Digital Age to ensure you are making the most out of all the Internet and Social Media have to offer.
